Setting prices
Packages Are Paid in Full and They Expire
When you sell a package you set the price, the payment and the deadline in one go, and you always know how many sessions each customer has left.
You have a customer who comes every week. At some point you think about offering a package: five sessions, a slightly better price, paid up front. And then you don't, because you're worried about charging for five and having them show up for two, and ending up arguing about a refund.
A package isn't a favor you do for a good customer. It's a different product, with its own price, its own payment and its own deadline, and the deadline is the part that keeps it from turning into an open debt.
What a Package Is Worth Against Five Separate Sessions
The discount on a package pays for the risk the customer takes by paying in advance. That's all it's doing. It isn't a reward for loyalty and it isn't a way to be liked.
Around 8–10% off the individual session price is usually enough to make deciding worth it. Less and nobody bothers; much more and you're selling your best weeks at your worst price.
You do this calculation once and then leave it fixed. Recalculating it per customer is how packages quietly stop being profitable.
Paid in Full, Not in Installments
The package is charged in full the day it's bought, the same logic as taking the whole payment up front. Card or Apple Pay, one charge, done.
Split it into installments and you've invented a payment plan without meaning to: you're now tracking who owes what, chasing the second half, and carrying the admin of a lender for the margin of a discount.
The Expiration Date Is Not Optional
A package without a deadline is an open debt. Two years later someone shows up with three sessions left, from a price you no longer charge, for a service you may no longer offer.
Three months for five sessions is generous for anyone who genuinely intended to use them, and short enough that it doesn't become a liability. Say it out loud when you sell it, and write it on the receipt. A deadline that only exists in your head is a deadline that will be argued about.
Always Know What's Left
The part that actually breaks is counting. If the balance lives in your memory or on a card in a drawer, sooner or later you and the customer will disagree, and you'll give away the session rather than argue.
Every use gets written down the moment it happens, and the customer can see what's left. Not because anyone is being dishonest, because five sessions across three months is exactly the kind of thing two people remember differently.
What You Walk Away With
A package price set once, at roughly 8–10% off the single session, and left alone. Paid in full on the day, never in installments. An expiration date said out loud and written down when you sell it. And a running count of sessions used that both of you can see.
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